Copywriter Intern

Detail
Industri
: Advertising / Marketing / PR
Fungsi
: Art/Creative
Pengalaman
: Fresh Graduates / Less Than 1 Year Experience
Deskripsi

As a Copywriter you will help the teams to create the communications that will deliver clients’ message in the most persuasive and attractive way. Also develop and collaborate with the team to produce a high quality work under deadline.

Your Key Responsibilities

  • Assist to create persuasive messages, tell compelling stories that generate brand loyalty in consumers
  • Assist to generate the original copy ideas that grab the attention of the target audience.
  • Understanding the message the client is seeking to express and translating this into written content
  • Producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
  • Writing clear, concise and grammatically correct copy
  • Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
Requirements

Who We are Looking for

  • Enjoy copywriting in limitless format
  • Good storytelling and presenting
  • Communicative, creative, expressive, initiative, and proactive
  • Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.
  • Have good written and interpersonal skills
  • Work well in a team
  • Understand different language styles that appeal to various target markets
  • Have an eye for detail and organized
  • Have an interest in commerce, popular culture, and new advertising trends and techniques.
  • Willing to have an internship for at least 3 months period

 

Skills
CreativeStorytellingCopywritingProblem Solving
Benefit

Transport Allowance

img-cover-VMLY&R Indonesia
About

WPP today announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. 

VMLY&R's proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for clients. 

The new agency will be led by Global Chief Executive Officer Jon Cook, who is currently Global CEO of VML. Jon will report to Mark Read, Chief Executive Officer of WPP. David Sable, former Global CEO of Y&R, will continue to support Jon, VMLY&R and its clients as Non-Executive Chairman as he transitions to a new role in WPP.

Y&R is one of the industry's iconic agencies, known for building many of the Fortune 500's biggest brands. Its renowned strategic approach, married with innovation and creative talent, has led to some of the most famous and culturally transformative campaigns around the world. Y&R developed the world's first and largest brand management tool, its proprietary BrandAsset Valuator, which fuels both strategic and creative decisions with data and insights. The agency's work has consistently driven the bottom line for its clients and is continuously recognized at every major awards festival, including Cannes, D&AD, the Effies and The One Show.

VML has established itself as one of the most forward-looking agencies in today's marketplace -- blending award-winning creativity with deep expertise in digital marketing. The agency has been recognized at all international creative award shows, including being named Entertainment Agency of the Year for two years in a row at the Cannes Lions International Festival of Creativity; has been noted as a digital leader by Forrester and Gartner; and was one of the first agencies to be certified by the 3% Movement, an organization that champions female creative leadership, diversity and inclusion. 

Mark Read said: "VMLY&R will be a powerful brand experience offering and a core agency brand for WPP. VML and Y&R have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match. This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources."

Jon Cook, Global Chief Executive Officer, VMLY&R, said: "I'm thrilled for the VMLY&R team as we start this journey together and harness the best of each agency to deliver culturally relevant world-class work. The landscape of our industry is changing rapidly, and we are committed to being an invaluable partner to CMOs around the world. I look forward to leading this unprecedented unification of two exceptional agencies."

David Sable said: "VMLY&R has been nearly 18 years in the making as we have worked to build two successful brands and develop partnerships together with clients such as Colgate-Palmolive, Dell and the U.S. Navy. I'm proud of this pinnacle moment as we are now able to provide clients one robust, seamless offering. I look forward to supporting Jon and our VMLY&R client partners as I take on my new role within WPP."

VMLY&R will be an agency of more than 7,000 people, and one of WPP's principal brands. It will be fully operational in early 2019. 


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